Studies show that adding pURLs to your direct mail and email campaigns can increase your Return-on-Investment (ROI) by 15%-50%! So what are pURLs and how can they help your business drive traffic and increase sales?
A pURL is a Personalized URL that links to a unique and personalized landing page created especially for each recipient of your direct mail or email marketing campaign. For example: YourBusinessName.com/Mike.Smith
“YourBusinessName.com” would be replaced with your business’ domain name and when Mike goes to the Internet and types in his unique pURL, he’ll be taken to a landing page that is personalized to him. At the same time, Mike’s activity is tracked and you are instantly notified of his visit and any information he submits through that landing page.
When you use pURLs on your next campaign, you’ll reap the benefits of:
Increased Response Rates: Adding a pURL to your direct mail piece drastically increases your response rates by giving your leads another channel to respond to online.
Protecting Your Leads: A pURL directs a lead to a safe, personalized landing page or microsite that is away from Google and your competition.
Collecting Valuable Information: Engage your prospects and customers at a deeper level by collecting valuable information from them and using that information to make subsequent campaigns even more relevant.
Immediate Follow Up: You’ll receive real-time email alerts to instantly follow up with interested prospects.
Tracks Data: Reports and smart analytics track a campaign from start to finish to measure the success of the campaign and drive revenue.
Study after study has shown that adding pURLs to your campaign will generate higher responses than a non-pURL campaign. You can use pURLs marketing to:
- Build your email list
- Convert a direct mail list to an online list
- Promote an event, offer or special discount
- Sell a product or service
- Get customer feedback
- Stay in touch with customers after the sale
Contact us at (949) 305-4753 or email us at Contact@idealdirectadgroup.com to add pURLs to your next direct mail campaign and see how powerful a personalized marketing campaign can be for your business!